Top 5 Beauty Retail iOS Apps in New Zealand - Q2 2021

In the second quarter of 2021, the top 5 beauty retail iOS apps in New Zealand showcased various trends in downloads, revenue, and active users. Here is a closer look at their performance:

Sephora - Beauty Shopping saw a fluctuating pattern in weekly downloads, starting at 509 in late March and experiencing a dip to 272 by early June. The app finished the quarter with 281 downloads. Meanwhile, weekly active users for this app remained relatively stable, with a slight decline from 7.2K to 6.3K throughout the quarter.

Shoppe LK had a modest number of weekly downloads, peaking at 76 at the end of March and stabilizing around 62 by the end of June. The active user base of Shoppe LK showed consistent engagement, maintaining an average of around 120 users throughout the quarter.

Strawberrynet- Beauty Shopping experienced a varied download trend, with a significant increase to 65 downloads in early May and another peak at 60 downloads by the end of June. Active users for Strawberrynet saw a slight decrease over the quarter, starting at 277 and ending at 274.

Nykaa – Makeup/Beauty Shopping demonstrated a steady download rate, with notable peaks of 56 downloads in early May and mid-May. However, the app experienced a decline in active users from 1.1K in March to 935 by the end of June, indicating a slight drop in user engagement over the quarter.

Think Dirty – Shop Clean had varied download rates, with a peak of 76 downloads in early April and a low of 6 downloads by mid-May. The app's revenue showed occasional spikes, reaching up to approximately $36 in late March and early June. Active users for Think Dirty saw a gradual decline from 682 in late March to 591 by the end of June.

These insights are based on data from Sensor Tower, where you can find more detailed information and trends for these and other apps.